PRM / CRM
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SUSHISHOP Come In, the loyalty program

SUSHISHOP

How Sushi Shop trained their sales team in a customer-centric way

  • The challenge
To face the real lack of customer loyalty.
 
  • Our approach
To counter an inactive customer rate reaching 50%, we created a Business Relationship Management Programme called “Come In”.
 
How does it work?
From the customer side, an easy but efficient bonus system was launched, allowing clients to earn 5% extra for each order they place. They could then freely choose to cumulate this or use their rebate to pay for their next order within 3 months. Thanks to personalised reminder e-mails based on customer buying profiles, the sales per outlet increased significantly.
 
Internally, we also developed training and motivation programmes to re-boost sales.
 
And to maintain brand preference at the top, we also launched an exclusive mobile app, giving customers access to personalised offers, new products and gifts.
 
  • The results
In short, from poor loyalty to delighted customers!
This strategy also helped Sushi Shop to improve their perceived price positioning.

Related expertises
  • ( e ) - DM
  • Multi-channel CRM
  • Sales support
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