PRM / CRM
Strategie
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AUDI An integrated strategy

AUDI

From prospection to repeat sales, a complete and personalised approach

  • The challenge
To communicate in an appropriate and personalised manner at various key moments in the clients’ lifecycle.
              
  • Our approach
To meet this challenge, we launched several specific programmes connected to the lifecycle of (future) Audi clients:
- The activation programme enabled us to identify and accompany all those interested in Audi
- The welcome programme intended to greet the new client
- The after-sales programme intended to create customer loyalty
- The repeat-purchase programme to provide the relevant information at the right time.
 
  • The results 
Accompanying and personally following up the client considerably reinforces their satisfaction.
+28% increase due to knowledge of Audi services and accessories
+17% increase in intention to buy accessories
+35% increase in satisfaction with Audi’s attention to their clients.

Related expertises
  • ( e ) - DM
  • Multi-channel CRM
  • Customer knowledge
  • Customer delight