PRM / CRM
Strategie
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APAISYL A content marketing platform dedicated to digital mums

APAISYL

Super Maman, the unmissable site!

  • The challenge
To offer an interactive solution that stands out, increasing the trust of a vast network of digital mums.
 
  • Our approach
With this in mind, we set up ‘La Super Maman’, an online community platform for busy mothers and their children.
Using an intuitive navigation and offering lots of tips and tricks, the platform is now an unmissable site for modern others.
 
  • The results
This content marketing platform generates twice as much interaction time as the brand’s primary site. Its inscription form enables the creation of a very broad database.
 
But more than anything else… the dialogue is open! The brand is now closer to its audience and is getting the engagement of digital mums across social networks.

Related expertises
  • Social CRM