PRM / CRM
Strategie
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CORMAN A new site targeted at artisan-bakers

CORMAN

  • The challenge
To develop a client/prospect database and position Corman as both a close partner of artisan-bakers and leader in terms of innovations in its market.
 
  • Our approach
Following the new brand image launched by the Strategie Design team, we developed an internet site for artisans that brings together a range of content such as recipes to be tried, products to discover, animations that can be watched…
 
In parallel, we integrated a personalised CRM space, ‘myCorman’, which gives access to lots of targeted information according to the seasons, work tools and each person’s specialisations.

Related expertises
  • Sales support
A contact point and dynamic information